Now Available

The Future is Fiction

The Sci-Fi Strategy Guide to Leading, Learning, and Surviving in the Age of AI

Stop reading white papers. Start reading warnings. In 26 tactical chapters, this guide decodes the future of work through the lens of the stories that predicted it.

Featuring strategic analysis of Max Barry's corporate satire, the systemic collapse of Hugh Howey's Silo, the technocratic dominance of Daniel Suarez, and insights from Justin Cronin, Veronica Roth, and more.


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Coming Soon

The Rear Guard

Letters to a Recruit: The Art of Holding On Through Basic Training and Finding Purpose in the In-Between

Two battlefields. Two reinventions. One lifeline.

When a recent college grad trades her freedom for the yellow footprints of Marine Corps Basic Training, a burnt-out school principal walking away from his career finds himself adrift in the New York City job market. Separated by 800 miles, he assigns himself a new mission: to be her Anchor by writing one letter every single day.

The Rear Guard is a dual-memoir that captures the hilarious, painful, and profound art of holding on when the world tries to wear you down. It is a story for anyone currently stuck in the hallway between two doors.

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The Rear Guard Book Cover

About Rick Massel

Rick Massel (Richard Massel) operates at the intersection of human systems and digital change. A former New York City High School Principal turned SaaS operator, Rick has spent two decades bridging the gap between institutional reality and high-growth technology.

He believes the best way to understand the future of AI is to analyze the worlds we have already imagined. Through his writing in Data Driven Investor and Towards AI, he uses fiction to teach the "mechanics" of thinking, helping leaders navigate the complex transition from legacy systems to a generative future.

His perspective is shaped by a career that spans continents—from leading educational initiatives in India, China, and Angola to managing Customer Success strategy in the US. When he isn't decoding the latest AI models, he is an avid cyclist and endurance athlete who has trekked the Himalayas and visited over 60 countries.

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Author Rick Massel climbing Mount Kilimanjaro

"Strategy is endurance."

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